In a significant move to protect and promote the cultural heritage of Ayodhya, three iconic products—Kharau, Khurchan Peda, and Chandan Tika—are set to receive Geographical Indication (GI) tags.
This prestigious recognition will not only help preserve these traditional items but also boost the local economy by promoting them globally.
What is a GI Tag?
A Geographical Indication (GI) tag is a form of intellectual property protection granted to products that have a specific geographical origin and possess qualities or a reputation inherent to that location. GI tags prevent unauthorized use of these products by ensuring they are produced or crafted only in the designated region.
The Heritage of Ayodhya
Ayodhya, a city steeped in religious and historical significance, is widely known as the birthplace of Lord Ram and a key pilgrimage site for Hindus. Along with its spiritual prominence, the city has long been celebrated for its rich cultural traditions and unique local products.
The Three Iconic Products
1. Kharau (Wooden Sandals) : Kharau, or wooden sandals, have been a symbol of simplicity and devotion in Indian culture, especially in religious settings.
Associated with saints and sages, these sandals are believed to be not just practical footwear but also a mark of renunciation and spiritual asceticism. In Ayodhya, Kharau holds a special religious significance, often seen as an offering or a tribute to Lord Ram.
2. Khurchan Peda : Khurchan Peda is a beloved sweet that originated in Ayodhya. Made from layers of thickened milk, this peda has a distinct creamy texture and a rich taste. The sweet is often served to pilgrims visiting the city, making it a significant part of Ayodhya’s culinary heritage.
With the GI tag, Khurchan Peda will gain recognition as a unique product of Ayodhya, ensuring its authentic production remains tied to the region.
3. Chandan Tika (Sandalwood Paste) : Chandan Tika, or sandalwood paste, has long been an essential part of religious and cultural rituals in India. In Ayodhya, applying Chandan Tika is considered a sacred act, particularly during temple visits.
The city is known for its high-quality sandalwood paste, used not only in rituals but also as a cooling agent and for its fragrance. The GI tag will ensure that Ayodhya’s Chandan Tika is recognized for its purity and traditional significance.
Impact of the GI Tag
The GI tag for these products will have a profound impact on Ayodhya’s local economy. By securing the authenticity of these items, it will help promote Ayodhya as a center of craftsmanship and culinary heritage.
Local artisans and sweet makers will benefit from increased demand, while the protection offered by the GI tag will prevent the misuse of these names in other regions.Additionally, this recognition will encourage the preservation of traditional methods used in the production of these items, ensuring that future generations can continue to create them with the same quality and devotion.
Boosting Tourism and Cultural Identity
With Ayodhya already being a major pilgrimage destination, the GI tagging of Kharau, Khurchan Peda, and Chandan Tika is expected to enhance the city’s cultural identity. Tourists and pilgrims visiting the city will have the opportunity to purchase authentic local products, adding to their spiritual experience.
The recognition will also promote these items in international markets, showcasing Ayodhya’s rich heritage on a global platform.
The decision to grant a GI tag to Ayodhya’s Kharau, Khurchan Peda, and Chandan Tika is a step toward preserving the city’s unique cultural heritage while boosting local livelihoods. As these products gain recognition for their authenticity and historical significance, they will not only contribute to the cultural richness of Ayodhya but also serve as a symbol of India’s diverse traditions and craftsmanship.
