In the ever-evolving landscape of the Indian automotive market, one name has consistently stood out as a symbol of reliability, affordability, and family-friendly appeal.
The latest iteration of their popular MPV, the new Maruti Suzuki Ertiga, is poised to take the segment by storm, offering a compelling blend of practicality, comfort, and cutting-edge technology.
The new Ertiga’s design is a testament to Maruti Suzuki’s commitment to continuous improvement.
The exterior features a more sculpted and aerodynamic silhouette, with a bold front grille, sleek LED headlamps, and a refined overall aesthetic that exudes a sense of sophistication.
But the real magic happens on the inside. The Ertiga’s cabin has been meticulously designed to maximize space and versatility.
With seating for up to seven passengers, the MPV offers ample room for the entire family, along with generous cargo space for all their belongings.
“We’ve listened closely to our customers’ feedback and incorporated their needs into the new Ertiga’s design,” says Kenichi Ayukawa, Managing Director and CEO of Maruti Suzuki India Limited.“
The result is an MPV that not only looks great but also delivers unparalleled functionality and comfort.
”Under the hood, the new Ertiga offers a choice of two proven powertrain options, catering to the diverse needs of Indian consumers.
The first is a 1.5-liter K-series petrol engine, which delivers a smooth and responsive driving experience, coupled with impressive fuel efficiency.
For those seeking an even greener alternative, Maruti Suzuki also offers a factory-fitted CNG variant, further enhancing the Ertiga’s eco-friendly credentials.
“Our customers have always valued the Ertiga’s balance of performance and efficiency,” explains Ayukawa. “With the new powertrain options, we’re ensuring that the Ertiga remains the go-to choice for families who want a versatile and reliable MPV.”
Cutting-Edge Features and Technology
The new Ertiga isn’t just about practicality; it also boasts an impressive array of features and technology that elevate the driving experience.
At the heart of the cabin is a large, 7-inch touchscreen infotainment system that supports the latest connectivity features, including Android Auto and Apple CarPlay.
The Ertiga also comes equipped with a semi-digital instrument cluster, providing the driver with vital information at a glance.
Safety has also been a top priority, with the new Ertiga offering dual airbags, ABS with EBD, and rear parking sensors as standard across all variants.
Higher-spec models even feature advanced driver assistance systems, such as lane departure warning and autonomous emergency braking.
“We understand that safety and technology are no longer just nice-to-have features,” says Ayukawa. “They are essential elements that our customers demand, and we’ve made sure to deliver on those expectations with the new Ertiga.”
Pricing and Positioning – Maruti Suzuki Ertiga
Maruti Suzuki has always been known for its ability to strike the perfect balance between affordability and quality, and the new Ertiga is no exception.
The MPV is expected to be priced competitively, with a starting price range of around ₹8.5 lakh to ₹12.5 lakh (ex-showroom).
This pricing strategy positions the Ertiga as a compelling option for growing families who are looking to upgrade from a compact hatchback or sedan, without breaking the bank.“
The new Ertiga is designed to cater to the evolving needs of the Indian consumer,” says Ayukawa. “By offering a feature-rich, spacious, and affordable MPV, we’re confident that the Ertiga will continue to be a top choice in its segment.”
A Trusted Nameplate in a Changing Market
As the Indian automotive market continues to evolve, with a growing emphasis on SUVs and crossovers, the Ertiga remains a stalwart in the MPV segment.
Its combination of practicality, comfort, and value for money has made it a favorite among families across the country.
“The Ertiga has been a trusted name in the Indian MPV market for over a decade,” explains Ayukawa.
“With the new model, we’re building on that legacy, ensuring that the Ertiga remains a relevant and desirable choice for years to come.”
With its refined design, advanced features, and competitive pricing, the new Maruti Suzuki Ertiga is poised to cement its position as the go-to MPV for Indian families.
As the country’s automotive landscape continues to shift, the Ertiga stands tall, ready to meet the evolving needs of its loyal customer base.
